You’ve got your booth, banner and you’re eager to showcase your company at an industry event that will promote your brand and help you network. Hundreds of other businesses will be there to do precisely the same thing. So, how do you set yourself apart?
Trade show giveaways are a tradition at this point. You shouldn’t overlook them, but you’ll want to be confident that what you’re offering won’t get lost in the shuffle of other vendors and items. Your team will be staffing this booth and should also have a uniform appearance that promotes brand awareness. Get inspired to design something truly unique to your business by browsing our custom trade show apparel ideas today.
Five Trade Show Tips for Branded Clothing & Accessories
- Outfit your team with personalized business apparel.
The staff members heading off to this event will certainly be wondering what to wear to a trade show. Make this a simple choice that represents your brand in the best light with customized professional clothing. Styles for men and women in a range of sizes mean you can find the perfect fit for any expert at your company.
Adding individual names to each person’s polo shirt, button-down or sweater is easy. After you select Start Designing for your preferred garment, just click on our Personalized Names feature. Order these together for effortless shopping, then ship them to different locations for employees anywhere in the country. This is especially useful for innovative all-remote workforces.
- Choose men’s apparel that defines your brand.
For a classic brand built on tradition, timeless colors like charcoal or navy will convey those values at just a glance. Find these shades with Gildan DryBlend jersey polos or a Port Authority sweater vest that should be balanced out with a lightly colored formal shirt underneath. Matching pants will round off the look. Shoes and ties should coordinate with the shirt if you go with the sweater vest outfit.
If you’re in a more rugged industry, consider nodding to that trait with long-sleeve denim button-down shirts from Port & Company. These can prove useful long after the event has wrapped up for the year. Whenever you need to make a good impression on potential customers, employee uniforms that reflect your brand are a fantastic tool in your marketing belt.
- Women’s business attire is inclusive and professional.
The advice here is similar to helping the men on your team figure out what to wear to trade show exhibitions. Mainly, your goal is to keep their look uniform to emphasize your business. Branded clothing means your logo is front and center for the ladies and gentlemen staffing the booth. Whichever brand you chose for the men, go for a garment from the same brand to get a coordinated look. The Port Authority Silk Touch polo comes in men’s and women’s styles as just one example. Sweater vests can be matched with sweaters for the ladies on your team.
Port & Company also offers a women’s denim shirt to help everyone on staff create a put-together appearance that effectively represents your brand. Offering ladies their own garments shows your inclusive mindset to prospective clients through your actions.
- Offer custom trade show bags at your booth.
Your goal with any items that your team will hand out at your table is to make sure people hang onto them by the end of the day. As they pick up more free trade show swag, attendees are going to need somewhere to carry it all. Tote bags are the most popular choice as far as these accessories go, since they’re immediately useful to prospective clients. Backpacks are a more distinctive option that tend to get more use over time and create extra opportunities for brand recognition.
Depending on whether you want screen printing or embroidery on your trade show giveaway items, you can choose from either style to fit your needs. Standard totes will have a casual appearance that suits laidback industries. If your market is highly professional, check out the Brooks Brothers Wells Laptop Tote that will combine the best traits of backpacks and totes.
- Brainstorm some unique trade show giveaway ideas.
T-shirts and sweatshirts are the go-to choices for branded clothing that customers are sure to love. While you can’t go wrong with these, you’ll want to go above and beyond with your design to be remembered after a trade show. Remember to stay true to your brand voice as you workshop ideas. A witty joke will be perfect for a playful business, no matter the industry, but it will feel out of place for a traditional company that’s typically portrayed itself as serious. Custom hats are another classic choice that gives you an opportunity to show your brand’s personality – especially now that you can screen print on caps as well as embroidering them.
Discovering how to stand out at a trade show doesn’t have to involve coming up with quippy phrases or industry jokes to print on clothing. Go with modern visors instead of the usual baseball caps. Branch out a little with handy pocket tees or pick a trendy colorblock hoodie for your trade show promotional products. There are plenty of ways to distinguish your booth and brand when you make the most of our customizable collections.
Get creative to find other applications of branded clothing beyond these corporate events. You could boost company engagement with apparel design contests, for example. Explore the many benefits of distinctive clothing for your business with BlueCotton today.