Anvil Knitwear recently launched an app called Shirt Scan which allows you to deliver content through QR (quick response) codes that are printed directly on t-shirts. With this app, groups and organizations can tell more of their story in the form of videos, articles and photos to an audience than could possibly be delivered on a single t-shirt.
At the 2011 Boulder International Film Festival, Anvil demonstrated the capabilities of this new technology. Attendees scanned the QR codes on BIFF merchandise to unlock content related to the festival, such as pictures, schedules and articles covering each day’s top things to see and do.
