Many of our customers use custom t-shirts as a fundraiser for their school club or charity event. Some of our customers are entrepreneurs launching their own custom t-shirt line. With you in mind, I’d like to offer some tips on reaching your target audience and maximize your opportunity for sales. The Cadbury Creme Egg has been a staple of spring confections since the 70s and has some unique qualities that we believe can help you move more merchandise.
1. Timing is everything. The Cadbury Creme Egg is the #1 selling confection…but only between New Years Day and Easter. Make sure your t-shirts are available when people are most receptive to buying them. Strike while the egg’s hot, as it were.
2. Be unique. Sure, there are a lot of other eggs out there, but the Cadbury Creme Egg’s unique form factor makes it a standout. It’s not just another chocolate egg, it has a fondant filling and even a yolk! Hence why a Cadbury Creme Egg T-shirt would instantly grab peoples’ attention. Surprise your supporters with a super-sweet design. Make your t-shirt more than “just another t-shirt.” Make it a classic…a must-have…a superstar.
3. The Creme Egg is unshareable. Just like a t-shirt, the Cadbury Creme Egg is a solo adventure. Everyone wants their own and they’re virtually impossible to break in half and share. This works for you. Make sure you order youth and extended sizes so that no sale is lost due to the lack of sizes available.
4. Location, location, location. The Cadbury Creme Egg is prominently displayed in the impulse-buy area of the markets. Make sure your shirts are equally accessible and visible to your target audience at every opportunity.
5. Be an irresistible indulgence. Just like the Cadbury Creme Egg’s limited availability during the spring, you can market your product as a limited edition. Encourage customers to purchase your fundraiser t-shirt now so they don’t miss out on the hot shirt of the season.